Our Story

Built on the belief that honest advice while sometimes painful to hear, is really the path to achieving your goals.

The Foundation

Frank & Blunt was founded for executives who've sat through too many presentations or been inundated with cute kpi's or data that really does not identify opportunities to be even greater. We probably are not for you if all you want is to hear that your current solutions are great.

Too many advisors tell clients what they want to hear. They soften findings, hedge recommendations, and prioritize the relationship over the result. The client feels good. The problem remains.

Frank & Blunt was built on a different premise: that the most valuable thing an advisor can offer is an unvarnished assessment of reality — delivered with precision, backed by evidence, and free from the distortions of political convenience.

We work with organizations that are serious about solving problems, not managing perceptions.

The Team
Phil Newfeld

Phil Newfeld

Partner

For over 40 years, Phil has been leading contact centre transformations at some of Canada's most demanding organizations — RBC, CIBC, Equifax, BGO. He has always pushed for improvement over comfort. If you want to know what your strategy is missing, or where your team is simply doing work for the sake of work, Phil will tell you plainly — and show you the way forward.

Whether it's your inbound or outbound set-up, WFM, contact strategy, or media mix, Phil will help you become measurably more effective at meeting your needs.

What We Stand For

Directness

We say what we mean. Our findings are stated plainly, our recommendations are specific, and our reasoning is transparent.

Confidentiality

What happens in an engagement stays in an engagement. Our clients trust us with sensitive information and we treat that trust as inviolable.

Independence

We have no affiliates, no referral arrangements, and no preferred vendors. Our only interest is the quality of our advice.

Depth over volume

We take on a limited number of engagements at any time. Every client gets our full attention, not a fraction of it.

Ready to hear what you need to hear?